Trend Jumping in Indie Business

Unless your business is all about selling the latest trendy pieces, it's probably not in your best interest to jump on every trend that comes around.  It's fine to try them here and there if you are still trying to figure out what your brand is all about, but I think the most important thing when establishing a brand is to strive to create something lasting.  Add your own touch to every piece you create and don't worry about being like everyone else.  Because having your products stand out and be unique is way better than selling a version of what everyone else is.  That's how you create your niche.

It should be obvious that I am not saying that your business should never change.  Your business should definitely change as you do.  But too much change happening all of the time can drive customers away.

For example, I run a jewelry business.  My pieces are all very unique and in a range of styles.  They all reflect my personal taste.  I have never jumped on the statement necklace trend, the ombre trend, or the neon trend.  Despite the fact that those things were all the rage and couldn't stay on shelves, I stayed true to myself and I stayed true to my brand.  Why?  I guess it's because of my motivation for making jewelry.  I make jewelry because I love to be creative and make things that I am proud of.  If I was just in it for the money, I wouldn't mind jumping on trends.  Because let's be honest, I have made under 50 sales in the two years I've had my shop, and some people have made 50+ sales in their first month.  That's not a lot of money and it's definitely not enough for me to quit my day job.  But I make jewelry because I love it and I take pride in it.  I'm not really sure where I'm going with this.  I guess I'm just trying to say that if you're trying to make a quick buck, go ahead and jump on every single trend that comes your way, but if you make things with passion and pride, forge your own path and you'll create something that lasts.

What I did this Weekend

I went back home for four days to see my family.  It was fun.  We went to a car show (I saw a Delorean!), went to Multnomah Falls, had a picnic, and played Apples to Apples.  I also learned how to do an oil change, and changed the oil in G's car all by myself!  (Pictures coming soon.)  Plus I ate lots of delicious gluten-free food and had a great time seeing my family.  It had been too long; I hadn't seen them since February!

Now I've been employed making jewelry for a whole year.  You may remember that I was hired last year on Labor Day.  Things have changed a lot at work.  I am the only employee now and since I missed nearly two whole weeks of work when I had the flu, we are completely swamped with orders now!  It's a good problem to have.  Last year around Christmas (normally the busiest time of the year), we had so few orders that everyone got laid off except me.  I still do wish that my boss would hire another employee though, because I feel so bad when I'm sick because she's the only one making jewelry then.  I am trying not to feel so bad though because it was my boss' decision not to hire anyone else.

Window Shopping: Tee Shirts

I don't need any more tee shirts, and I certainly don't need to spend any more money.  So all of my shopping lately is of the window variety.  I have found a bunch of really cool shirts that I wouldn't mind having, so I wanted to share them.

for everyone who puts stuff on the internet; also it's in the store for an awesome webcomic so double win

Link has a lot  in his inventory.  This is what it would look like if he was carrying it all without a magical storage system.

This one's pretty adorable.

He's a Stormtroopa.  Get it?  This one is out of stock, but that's okay when you're window shopping.

Just Checking In

Hi everyone.  I just wanted to let you all know that I've had the flu since Monday night, so I haven't really been doing anything except drinking fluids, blowing my nose, watching Netflix, and sleeping.

But I feel bad for neglecting you guys, so here's a picture from a week or two ago.

According to Google+ I look like a 12 year-old in this picture.

I got my Star Wars shirt from ThinkGeek and it's pretty perfect.  And taking pictures of yourself while hula hooping without self-timer is difficult.

Oh, and also! the next three orders from my Etsy shop will come with a free 3 x 5 print.

This is one of my prints.